Spreading The "Buzz"
Word Of Mouth Goes Corporate As Companies Deploy Everyday Folks As Marketing Agents
IPSWICH, Mass., Oct. 2, 2007
Some product advertisers are going back to the basics, employing word-of-mouth advertising to spread buzz about their products by sending samples like these to "Buzz Agents." (CBS)
Advertisers Spread The Buzz
Buzz marketing helps companies advertise through word of mouth, sending unpaid "agents" free products that they share with their friends. Anthony Mason reports.
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(CBS) At a kids' play date outside Atlanta, Caron Cohen is buzzing her friends.
"Who needs bug spray," she says. "It's this new Off stuff called 'smooth and dry,' and it dries like powder finish. It's nice."
At a farm store in Massachusetts, so is Devan Ferreira.
"I do Buzz Agent. It's all word-of-mouth advertising," she said. "Do you want some lotion samples?"
She is telling her coworkers about a new hand cream and offering them coupons for chicken sausage.
She doesn't get paid for this, CBS News correspondent Anthony Mason reports. So why does she do it?
"Because it's fun," Ferreira said. "I like to get samples. I like to get free stuff. I like to get mail."
10.02.2007
Spreading The "Buzz", Word Of Mouth Goes Corporate As Companies Deploy Everyday Folks As Marketing Agents - CBS News
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