Dynamist Blog: Cool Paints and Hot Cars: "The SacBee's Dan Weintraub reports on a California policy debate surrounding a cool new technology--car paint formulated to absorb less heat, regardless of color. The paint keeps the car cooler, which saves air conditioning, which saves energy and cuts CO2 emissions. The debate in California is over whether to require car makers to use cool paint on new cars. The article left two big questions unaddressed.
First, if this paint is as great as it sounds, I would expect there to be a big demand for it in hot or sunny places, where any edge against a broiling car is desirable. Is the paint superexpensive? Does it require some special application process or equipment that other auto paint doesn't? Is it just too new to have been marketed well? What's the problem? Why aren't new car buyers looking for cool paint as an option? Why isn't there an aftermarket for repainting cars with cool paint?"
