8.25.2007

Robert Shapiro and Monsanto

Robert Shapiro and Monsanto: "
Traces Monsanto's efforts to become a global biotech powerhouse under Shapiro's leadership. Examines how his crusade to save the world through genetic modification foundered.


Learning Objective:
To introduce students to the importance of building alliances with all members of the supply and demand chain and recognizing cultural and geographic differences.
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