Biotech firms should keep it simple

Biotech firms should keep it simple: "Biotechnology Association of Alabama members need to tell their companies' stories to the community, investors, partners and media to increase their visibility, association executive director Kathy Nugent said Tuesday.

And they need to ditch the scientific terms for plain language and short responses to command people's attention, said CNBC biotechnology reporter Mike Huckman. His comments were delivered during a panel discussion at BAA's annual meeting."