Monsanto's Genetically Modified Organisms: The Battle for Hearts and Shopping Aisles

Monsanto's Genetically Modified Organisms: The Battle for Hearts and Shopping Aisles: "Monsanto, an American company founded in 1901, originally specialized in chemicals. In 1995, the firm reoriented its strategy around more lucrative, but unproven, fields such as agricultural biotechnology. Describes how, in the space of a few years, Monsanto became market leader of bioengineered cereal crops--commonly known as genetically modified organisms--but is accused of applying an unsafe gene technology and trying to dominate world food supplies. The firm is caught up in a worldwide controversy. Documents how Monsanto was implicated in a trade dispute and reacted poorly to public criticism, particularly in its lack of dialogue with stakeholders. Illustrates how public pressure obliged Monsanto to stop following a promising strategy."