Bayer & Millennium Pharmaceuticals: Success Based on Perfect Interaction

Bayer & Millennium Pharmaceuticals: Success Based on Perfect Interaction: "

In 2000, Millennium Pharmaceuticals was the poster child for successful genomic companies. Millennium's fast growth and exuberant valuations were due to the elegant alliances the company had forged with top pharmaceutical, biotechnology, and agricultural companies. However, as the market shifted and Millennium was forced to fully integrate, the type and structure of its alliances no longer worked.

Learning Objective: To illustrate how strategic alliances are used in biotechnology as growth tools and to demonstrate the impact of market conditions on the evolution of alliances.

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