Alpha-Beta Technology, Inc.: Pioneering Carbohydrate Technology

Alpha-Beta Technology, Inc.: Pioneering Carbohydrate Technology: "Alpha-Beta was founded in 1988 by two scientist-entrepreneurs with ten patents on carbohydrate technology. In 1991, the company faces critical questions about how to focus its product definition from among several promising, but risky, choices. How should they analyze and choose their first product to develop? How can the firm maximize the potential of its technological innovation? How can a start-up ensure that it captures the value its innovation creates?"